EPAMEDIA - 2023
My internship at EPACENTER allowed me to work with various local non-profit organizations. One of them being epamedia. Epamedia is a small community run non-profit that aims to keep its East Palo Alto residents informed about local issues. During the logo explorations, I wanted to update their logo while keeping the local charm that is present throughout their image.
Original logoDuring my early logo explorations, I incorporated the original color scheme and an updated shape of the boundaries of the East Palo Alto area.
Final lockup - Combination of a coastal redwood and a newspaper. The coastal redwood is a symbol of wisdom and resilience and serves as a landmark for the area. The negative shape of the tree and the section of the newspaper are not only connected in shape but through material. The final shape resembles epamedia’s mission of local advocacy through news information.
Merchandise concept